Originally posted by Loren
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For guys to buy tools from you at Snap-On prices (and margins), I would think you have to be very customer-oriented, loving visiting mechanics and showing them the display over and over again each day, being understanding and engaging and doing everything to make your product irresistible, and very numbers-oriented making every hour of the day show money coming in absolutely and profit being made. Sign them up for those payment plans (that can be enforced), "help" their co-workers just a little to convince new guys to show commitment and professionalism by using and displaying your product in their work areas...wear that uniform, talk the talk and walk the walk, keep your ears open to your customers and if you're ever "full of it" and faking knowledge, they'll catch on and it won't be good. You are all about service, it's a big part of what they are buying.
And so on. I think a ride-along for a week, not a day, would be the thing to do if at all possible, it would be worth travelling to do.
Not something I could ever manage. The fifth person I have to talk at in any given day is not going to see my good side! It's just not what I do. Nor is managing accounts well.
As for the tools, since that guy from Harbor Freight (is he in NZ yet?) buys whatever Snap-On is selling then ships it in the box over to China to be copied and that comes back in a container for a fraction of the price, they can be a tough sell. Snap-On may be in history where magazines were in '02 or so...still going strong but trouble looming.
And so on. I think a ride-along for a week, not a day, would be the thing to do if at all possible, it would be worth travelling to do.
Not something I could ever manage. The fifth person I have to talk at in any given day is not going to see my good side! It's just not what I do. Nor is managing accounts well.
As for the tools, since that guy from Harbor Freight (is he in NZ yet?) buys whatever Snap-On is selling then ships it in the box over to China to be copied and that comes back in a container for a fraction of the price, they can be a tough sell. Snap-On may be in history where magazines were in '02 or so...still going strong but trouble looming.
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