How Car Companies Come Up With Lame Car Names

[cjforumadmin]

http://www.bangshift.com/blog/How-Car-Companies-Come-Up-With-Lame-Car-Names.html

[Dignlif]

Re: How Car Companies Come Up With Lame Car Names

I remember studying this in one of my marketing classes and was pretty interested to see some of the names that were actually successful here in the US but not so much in other places. Also how some companies play with words to try and imply something more grandiose. Kinda like seeking Elegance through a name like Leganza or Elantra.

My favorite naming convention I noticed after getting into it is the Ford SUV line. They all start with the letter E and as the vehicle gets bigger, the name proclaims a larger adventure...Escape (don't need much stuff to get away for a day), Explorer (need more stuff so need more room), Expedition (need even more stuff for a bigger trip), and Excursion (when you need everything and the kitchen sink, even available as diesel!)